GPU prices are set to increase in South Korea starting this month, specifically Nvidia’s desktop GeForce RTX 50 series. According to a recent report, the price increase is primarily due to the recent increase in price for advanced process wafers from TSMC (Taiwan Semiconductor Manufacturing Company), along with the rising price for GDDR7 memory. Perhaps most troubling is that, due to global market dynamics, pricing doesn’t exist in a vacuum for any single region, suggesting that price hikes could be in store for other areas in the future.
For context, TSMC recently asked its customers to prepare for price increases across its advanced chipmaking portfolio. This hike was extended beyond the newer 3nm process to include 7nm and other legacy products. ZDnet Korea’s report additionally cites market research firm TrendForce, claiming that GDDR7 2GB modules used in the RTX 50 series GPUs have increased to $20 per unit. As fabrication and memory costs have increased, Nvidia has raised the prices of the RTX 50 series GPU packages it sells to board partners. These board partners, thus, have little choice but to pass those higher costs on to consumers.
Multiple officials from domestic importers and distributors in the region have reportedly confirmed the price rise and have announced that major graphics card manufacturers plan to raise the prices of RTX 50 series models by up to 30% starting this month.
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According to a manufacturing company official, “Major manufacturers have temporarily suspended shipments ahead of the August price hike, and to my knowledge, few companies have secured inventory prior to the price increase.” Similarly, a local distributor said, “One manufacturer with a low domestic market share is considering a price increase of about 20% compared to existing levels, and other manufacturers are also preparing for price increases of up to around 30%.”
High-end graphics cards with larger GDDR7 memory configurations are expected to see the biggest increase in production costs, leading to higher retail prices. According to Danawa, a South Korean price comparison website, the cheapest RTX 5060 Ti 8GB model now sells for around 700,000 won (about $490), up roughly 100,000 won (about $70). Meanwhile, the lowest-priced RTX 5070 model is listed at around 1.1 million won (about $770), an increase of approximately 200,000 won (about $140).
The flagship RTX 5090 has seen the biggest price hike. Depending on the model and manufacturer, it is currently selling for up to 7.3 million won (around $5,112), an increase of as much as 1.5 million won (around $1,050) compared to last month.
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